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Ok, I’m interested, what should I do next?

First up, let’s get something straight. Coaching isn’t some magical dark art. It’s simply about having the right conversations. Sure, conversations already happen in our organisations, but it’s likely they don’t achieve what they should.

Stop for a minute and imagine an organisation where all leaders and managers have conversations with teams and individuals which show empathy, build trust and support continuous development. It’s somewhere that ongoing coaching develops a growth mindset in every employee, so behaviour change is embraced, real and sustainable. And it’s a place where the best people want to work, where employees are highly engaged and where everyone is striving to perform at their peak.

You've just imagined a coaching culture. And while it might sound too good to be true … it isn’t. Because that’s exactly what we’re helping organisations to achieve…

What is a coaching culture anyway?

Well, that’s a good question. Arguably a coaching culture has always been a great idea. But, with a generation of employees more focused on self-development, and the world constantly changing, a coaching culture is needed now, more than ever before.

Why a coaching culture and why now?

Join our free community of like-minded people. You’ll get access to tons of really valuable, yet free content such as our quarterly magazine, podcasts, webinars and invites to our exclusive events.

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Download our Coaching Culture Framework for free. It’ll explain more about what a coaching culture looks like, the benefits and evidence to back it up. 



Take a nosey at our Coaching Culture solutions. We’ve built them specifically at the request of our community to help members solve their biggest challenges.


Our Solutions

Employees are more focused on self-development

The generations entering the workforce now are far more focused on self-development. The idea of a job for life is long gone, so they seek out transferable skills through opportunities to grow and perform to their potential. Coaching provides this by its very nature.  

Different skills are needed for our modern world

Our world is changing at a faster pace than ever before. And to stay competitive, companies need employees to be resilient, yet adaptable. The old style ‘do as I say’ leadership style just doesn’t develop these types of employees. Coaching, however, does by unlocking creativity and giving people the tools to solve their own problems.

Nothing else works as well

For a while, companies aimed for a learning culture. But focusing on developing skills and knowledge through training has its limits. It doesn’t develop the behavioural changes 
needed for sustainable performance increases. By focusing on mindset shifts, coaching does just this, enabling employees to perform to their full potential.

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